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Uniqlo raises prices for some fleece products in Japan, but not in China

Uniqlo recently announced it is raising prices again in the country, following a 5% increase in prices for its fall and winter products in the second half of last year. Uniqlo has released a summary of its fall / Winter 2015 fleece clothing line, with some of the products to be priced up to 50% higher in the Japanese market. At present, there is no news of the rising Chinese market. Based on the improved materials, Uniqlo has raised the prices of some items by Y500, or about RMB26.45 at yesterday's exchange rate, according to a summary released by Uniqlo. One of the new 2015 autumn / winter models featured a vacillated Japanese zipper jacket that sold for 2,490 yen, or about 132 yuan, up from 1,990 yen, or about 105 yuan, a year earlier The price of the 2015 autumnwinter feminine t HEATTECH topper rose by about 50 percent to 1,500 yen, or about 79 Renminbi, from 1,000 yen, or about $1,000, a year earlier. In addition, because of the popularity of fleece products last year, Uniqlo has decided to increase the number of styles of fleece products from five last year to 11, and will also add more types of women's jackets and windbreakers, such as cashmere fleece jackets The products sell for 3,990 yen, or about 211 yuan, excluding tax. The company said it chose to raise prices in response to rising raw material import prices and rising labor costs as the yen continued to weaken. Uniqlo's price increase has been in the works for some time. As early as April, fast retailing group, Uniqlo's parent, said it would raise prices by 20 per cent on a fifth of new Uniqlo products sold in Japan after July, but did not say whether prices in overseas markets would change over the same period. Uniqlo has not said whether the Chinese market will follow suit. The industry is divided over two price increases at Uniqlo. Some analysts believe that Uniqlo is testing the market response and consumer affordability to achieve an overall price increase, while others believe that Uniqlo's price increase is an exploration of the transformation of the brand. Yesterday, Uniqlo's Chinese public relations sources were told that the company had not received any information about the price increase at its Shanghai headquarters and that the company was busy with the opening of its Disney concept store, which will be unveiled on Thursday. In addition, Uniqlo has officially launched new autumn and winter products in China earlier this month. Analysts believe that if there is a strategy to raise prices, more will be launched in the new period. Seen on Uniqlo's China website and at its tmall flagship store, the range of fleece products on sale is 59 to 399 yuan, with 199 yuan for the most part Single item sales topped 406 units per month.

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